Isabel Marant incarnates modern Parisienne chic. Since launching her eponymous label in 1994, she has become a favourite of women worldwide for her unique bohemian aesthetic. “Isabel Marant embraces French insouciance and wearable luxury,” agrees Elizabeth Clarke, who styled Marant’s latest collection for Adam Heath earlier this month. “She knows women and gives them what they want – chic effortless dressing. She is a designer for all generations.”
Marant’s laissez-faire collections centre around basics, like jackets, T-shirts, sweaters, trousers, dresses, and boots, and are coveted for their versatility and easy styling.
“She treads the line between boho and rock chick with pieces that mix and match together with ease,” says Elizabeth. “Because her ranges are consistent style-wise, it’s easy to combine pieces from different seasons too. It’s the ultimate in investment dressing.”
We asked Elizabeth to choose her favourite looks at Adam Heath this season, and some quick tips for effortless cool girl styling.
“This little dress epitomises Isabel Marant’s effortless elegance. Its simple shape and pretty fabrication take you from day to night with just a shoe change. Floral makes a strong statement, so take a gentle approach with accessories: delicate jewels, a strong bag and shoes, and little else.”
“I collect Isabel Marant dresses like stamps. I’m still wearing ones from 5 years ago! They never go out of style. This one has a cute drawstring at the waist and would also look great wrapped in a leather belt with statement buckle. Her frocks look cool with sneakers and a denim jacket tied at the waist, or layered with knits, long coat and slouchy knee-high boots.”
“The perfect white shirt is pristine white and beautifully maintained, so it’s important to replace every season or two. I love this smock-style cut with full sleeves and voluminous shaping. It’s easy to wear loose or completely tucked in. I especially love all those tiny pintucks – when it comes to enviable style, the devil is always in the detail.”
LWB (little white blouse)
“Speaking of white blouses, this little one is prettiness plus! I styled it with a sunny Broome getaway in mind. It can be worn tucked in or worn out. If a holiday isn’t in your foreseeable future, wear with knitwear, a cape, or an oversized coat. When styling, always remember it’s the juxtaposing elements that make a look one to remember. A super-feminine blouse + rock chick boots = killer style.”
“I always find it tricky to find the perfect denim skirt and this one ticks all the boxes. It sits just below the waist, gently flares, and hits the knee (the most flattering length for most women). I’m also obsessed with beautiful shirting, especially one with a good collar (so good for the face!), so this is essentially my perfect day outfit.”
“The key to balancing the femininity of a long flowing skirt is to dress it down with something casual and sporty. A sweatshirt and sneakers take it anywhere, from the school run to lunch by the sea. An Isabel sweatshirt is a seasonal purchase for me. I like to wear mine over a high neck frilled blouse, tucked into high waisted jeans, and on occasion, with my activewear.”
“If this look doesn’t scream French chic I don’t know what does! The blouse is made from medium weight linen so it falls like a dream. The shorts are ruffled at the waist for perfect proportion, and those little black ankle boots add extra legginess. If shorts aren’t your speed, swap for high waisted pants instead. J’adore!”
Shop Isabel Marant's new season collection at Adam Heath's new Claremont boutique, or from anywhere in the world via online.